Second Shift Marketing was created by Francheska Stone after building her own podcast, personal brand, and business during the hours most people call “off time.”
With a background as a litigation paralegal, podcast host, content creator, and business owner, Francheska brings structure, strategy, and real-life execution to marketing, especially for small businesses that need more than random posts and pretty graphics.
We combine strategy, creative execution, and technical marketing support so clients do not have to manage disconnected pieces on their own.
Founder & Chief Marketing Strategist
Social Media & Brand Strategist
Web, SEO & AI Strategist
Before Second Shift Marketing, Francheska spent over a decade as a litigation paralegal where details, deadlines, client communication, and follow-up were not optional. That experience shaped how we approach marketing: organized, clear, and built around real business goals.
Then came the podcast, the content, the website, the live trainings, the email list, the guest interviews, the SEO, the short-form videos, and all the behind-the-scenes work that comes with building a brand from scratch while managing real life.
Second Shift Marketing brings those two worlds together: legal-level organization and real-world marketing experience. We help businesses stop guessing, clean up their message, and build marketing systems that turn attention into action.
Francheska tested these strategies through her own brand, podcast, live events, email list, and content.
These are not random marketing numbers. They are results Francheska created while building 9 to 5 Mom with a Pod, growing an audience, testing low-budget ads, producing podcast content, and learning what actually turns attention into action.
We are here to reduce guesswork, improve structure, and help your marketing move with more purpose.
Our services are designed to improve visibility, strengthen messaging, and create better systems behind your marketing.
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