Second Shift Marketing helps small businesses and startups grow through SEO, content marketing, social media, websites, and AI-powered strategies built for measurable results.
Second Shift Marketing was founded by Francheska Stone, a former litigation paralegal turned podcast host, speaker, and marketing strategist who built her own brand before helping other businesses build theirs.Francheska has been featured in Forbes, Yahoo! Life, SUCCESS Magazine, Manychat, and more, and has spoken at industry events including Podfest on content strategy, AI, and podcast marketing.Learn more about our story and see what we can do for your business.
Founder & Marketing Director
From SEO and content marketing to social media, analytics, and AI-enhanced workflows, we help businesses build smarter marketing systems that support measurable growth.
Add podcast strategy, launch support, and guest outreach to help your brand grow through long-form content.
Add media outreach, pitch support, and visibility strategy to help increase brand awareness and credibility.
We create or refine website pages that present your brand clearly, improve user experience, and support conversions.
We don’t do one‑size‑fits‑all. Every approach is built around your goals, your audience, and your brand voice.
Success should be measurable. We use analytics to optimize every campaign and show real growth over time.
Our team brings together marketing strategy, storytelling, and branding experience to elevate your online and in‑person presence.
From strategy to execution, we oversee every step, ensuring consistency, momentum, and a seamless brand experience.
We blend creative storytelling with data‑backed insights to fuel your brand’s growth. Our tailored marketing plans increase visibility, strengthen identity, and turn followers into loyal advocates.
Our approach goes beyond likes and followers.
Our step‑by‑step process starts with a deep‑dive audit and moves into strategy, content, and launch. We review your full marketing presence so every next step is intentional and aligned with your goals.
We analyze your brand, content, and analytics to find gaps, strengths, and growth opportunities.
We define what success looks like and who you’re speaking to across platforms.
We create a clear marketing plan across social, email, podcasting, and in‑person touchpoints.
We support execution, track performance, and refine your marketing so it keeps getting better.
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